What Makes a Web Site Link-Worthy?

What Makes a Web Site Link-Worthy?
by Eric Ward
Original July 2002, updated July 2009 ShareThis

What is the motivation for one web site owner to link to another web site? The fundamental principle of the web is to allow any document to link to and to be linked from any other document. This is how Tim Berners-Lee intended it when he first proposed the hypertext protocol in 1989, before most of us had ever heard of the Internet. Initially developed as a way to help researchers interlink related documents from computers all over the world, the web was soon discovered by those more interested in commerce, and several years later, here we are.
It's interesting to me that nearly every commercially related web development since its founding has been in some way related to the link (that is, an attempt to find new ways for one site to be linked to another). Banner ads are, at their core just a link from one site to another. So are text ads, whether on web sites or in newsletters, or in an email message. And buttons, badges, icons, etc., are all just another form of link. A PPC listing or a Twitter tweeted URL or a list of search results are nothing more than links. Your Yahoo! directory listing, BBB member page listing, even that cool widget you created -- no matter how you spin it -- are all links.

Anything to be clicked on that shuttles people from one place to another while online constitutes a link.

The development of all form and fashion of linking types has never improved upon the original, and no amount of cleverness will ever change one universal truth: the less useful your content, the less likely you are to ever receive a link to it.

If we think of the word "useful" as a continuum, then the most useful sites are those that provide rich, quality content on a specific subject on which the editor or provider is an authority. Think of the U.S. Government's CancerNet site aka The National Cancer Institute. Now there's the ultimate example of content on the right side of the continuum -- tens of thousands of pages on every facet of cancer, all free, all generated by experts in the field. In fact, with no marketing department, the CancerNet site has tens of thousands of links pointing to it from other sites around the world. It's one of my standard sermons: Useful content gets linked. When CancerNet hired me to do some link planning, there wasn't a whole lot for me to do. It took me less than a month to augment and improve what was already in place -- a great collection of inbound links.

The reality is we can't all be CancerNet. Most sites simply do not have the kind of content that engenders tens of thousands of links. So what do you? What if you are simply trying to sell a few widgets and don't have any reference to quality content? If your site lands on the left side of the useful continuum, you accept that you are not going to get many links. And those links you do get, you will probably have to pay for. And those links you pay for are not likely to help your rankings, and might even hurt them.

If you don't want to accept this reality and truly want to earn links to your site, you have one (and only one) other option available to you. Make it link-worthy.

What is a linkworthy site? Let's imagine you have an online magic store that caters to professional and amateur magicians. On your site, you sell tricks, supplies, hats, capes, and wands, even the saw-the-person-in-half gag.

If your content were nothing more than an online store, why would anyone link to it? You might get a few links on any magic-site web guides and link lists. But then what? If you are an online store with nothing but products as your content, then you MUST look to associate/affiliate programs as a means of generating links. Basically, paying for them.

But maybe there is something more you CAN do, if you are willing to roll up your sleeves.

What if, along with your products, you create a searchable database of information on magic. What if you had complete biographies of more than 700 magicians? What if you had a section devoted to magical world records, or a glossary of magical terms, or a directory of magicians on the Internet?

This would then be an excellent example of how a store site can add rich, relevant content, value, interest, and community to its web site, as well as sell merchandise. This site would be covered by just about any writer who writes about magic and/or reviews web sites.

The above is not just a wide-eyed, hypothetical example. In fact, the site I'm referring to is called MagicTricks.com.

Thinking like a site reviewer, it's difficult to find high-quality online media outlets and site reviewers willing to cover or link to marketing/sales sites. The more a site offers deep information on a certain subject, databases, community, guides, forums, reviews, etc., the more likely the editors are to want to cover it. Whether it's a business or consumer site, the more content-rich the better, especially if the site's mission is sales. A site designed to sell a product is far different than a true reference site with hundreds and hundreds of pages of free information on a particular subject.

The best analogy I can think of to explain a sales-focused web site is a public library. A library is, first and foremost, about content, although it does sell things. You can buy copies of books, order maps, buy online database search time, or rent study offices or PCs. Some libraries even have video-rental services and snack shops or restaurants. Money definitely changes hands at a library. But nobody would confuse this commerce with a library's true mission: offering content to patrons. In a like manner, a web site also needs to be a library of information on whatever its focus might be. Add great content to your product site.

Again, why?

Because useful content gets linked. Products don't.

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  • party6favor9 created a new topic ' tissue pom poms Robert' in the forum.
    oday, Malaysia Airlines Flight MH370 has lost contact for a whole month.

    starting on the 4th, China and Australia to search the boat several times to detect underwater pulse signal search operation launched since become the most promising leads. However, this signal is emitted by the black box flight MH370, but also a few days to confirm. Eventually find MH370 flight, still needs "needle in a haystack."
    Long
    MH370 flight search actions, distance away, the time, the difficulty of, beyond all previous experience and knowledge of civil aviation emergencies. Even been called "the most mysterious history crash [/b]"The 2009 crash of Air France flight AF447, nor experienced such a complex search.

    MH370 early flight lost contact with flight AF447 has a strikingly similar plot: all suddenly disappeared, no distress signal; disappeared in the ocean over the place; AF447 flight crash [/b]After six days, only part of the wreckage was found, and the wreckage of Flight MH370 is still not found ,tissue pom poms......

    MH370 what actually happened, and now still dense fog. Looks very similar to the AF447 crash, until two years after the occurrence of the black box found, three years after the final accident investigation report drawn: operating errors and technical risks dual factors caused the tragedy.

    MH370 uncover the truth, and perhaps take a long time.

    aircraft disappeared
    7, the Capital Airport T3 Terminal B floor area of ​​international flights to the Port screen, top of the first row rolling glaring red font from Kuala Lumpur to Beijing flights Malaysia Airlines MH370 planned arrival time of 6:30, remarks "delay."

    pick people waiting for flight delays often did not feel anything unusual - until the remarks column MH370 flight information, the "delay" into a "Cancel."

    8 时 44 分, MH370 flight "lost contact" Malaysia Airlines release. From that moment, people's hearts are clench.

    this scene, almost five years ago, the day the crash of Air France flight AF447, Paris Charles de Gaulle International Airport scene reproduction.

    2009 年 6 morning of May 1, AF447 flight from Rio de Janeiro to Paris, France plans to 11:10 (AF447 flight time are related to the use of Greenwich Mean Time, the same below) arrived at Charles de Gaulle airport. Expected arrival time has elapsed, the flight did not fly. Charles de Gaulle airport on arrival flight display, AF447 and MH370, are "delayed" display.

    afternoon, Air France released the news that shocked the world: AF447 flight over the Atlantic "disappear." Media reports using a more accurate translation of the wording: "disappeared." With respect to the term "lost contact" was originally used by Malaysia Airlines, "disappeared" apparently contains a more severe and dangerous possibility.

    In fact, last minute flight lost contact, MH370 really disappear even more completely than the AF447. At 1:09:29 on the 8th, MH370 Kuala Lumpur ATC center conducted last call: "Good evening, this is the MH370." Then, the plane disappeared.

    The AF447 contact with the world final, is 4 minutes 2:10 later, the aircraft airborne communications addressing and reporting system (abbreviation ACARS) issued 24 automatic fault code information. Immediately, the ground control officers found the missing aircraft.

    fault information and intensive aircraft suddenly disappeared issued together, prompted the disastrous results.

    task execution AF447 flight Airbus A330-200 aircraft. The aircraft started to develop in 1986, 1998 and put into operation. Airbus A330 has been &quot,Wedding decoration flower;ultra-modern" and "security" is known, it maintains 18,870 hours of flight recorders, and many times across the Atlantic, there has never been a big mistake.

    until June 1, 2009, A330's safety record screeching halt.

    A day earlier, on May 31, 2009 22:03 Air France flight AF447 took off from Rio de Janeiro's Galeao International Airport. Prior to routine screening repair, mechanic for the left side of the cockpit of the aircraft to replace a piece of radio control panel. Flights from Paris when flying, the pilot reported a small radio control panel failure. The plane was the only glitch is also ruled out, it is done all the flight preparations.

    flight captain is Mark? Dubois, when he was 58 years old, in 1988 the entry of Air France, has 11,000 hours of flying experience, Air France is one of the most senior captain. Copilot David? Robert, when he was 37 years old, has 6,600 hours of flying experience.

    As the flight AF447 flight time of up to 13 hours, in addition to the captain and co-pilot, Air France also arranged for a co-pilot Pierre? Boonen, the three men take turns on duty operation to ensure adequate energy. 32-year-old Boonen is three most junior pilots, there are more than 3000 hours of flying experience, get disqualified A330 airliner has been a year.

    Pierre? Boonen's wife is also on the plane, is one of the 216 passengers. Her trip to Brazil, just take her husband to drive the plane home. It appears that this is a romantic air trip.

    AF447 flight, carrying a total of 216 passengers and 12 crew members, including one infant, seven children. They came from 32 countries, most of them Brazilians and French.

    Among the passengers, there are nine Chinese people. Paris, France, Brazil and China routes to transit stations, from Brazil, the Chinese people will return home aboard Air France flight AF447. Associate Professor Xiao Xiang, Chinese Academy of Sciences, had just attended the international conference held in Brazil, after returning to France transit; only 27 years old Zhuo Jia Chun Huawei expatriate employees, just married less than a year, this line is returning to visit ; General Manager of Liaoning Benxi Iron and Steel Group Mingwen, led a six-person delegation to the end of the study in Brazil home. Brazil is one of the main origin of the world's iron ore, iron ore companies Benxi Iron and Steel Group and Brazil have close trade links; Zhejiang Chen Qingwei, is applying for investment immigration to Brazil.

    After the plane took off, quickly rising to 35,000 feet (about 11,000 meters) cruising altitude and into autopilot.

    aircraft along the north edge of the South American continent flight, then turned to the east, from the Atlantic Ocean to Africa. 1:35, the pilot reported the flight altitude and heading to the Brazilian air traffic control agency, said it would enter Senegal's air traffic control area within 50 minutes.

    Brazilian ATC control officers responded, asking whether the flight arrived Tahir checkpoint.

    aircraft when crossing the ocean, go through certain checkpoints to determine the location. Tahir checkpoint on the AF447 flight route is the most important one. Its location in the middle of South America and Africa, plays the role of a transit point for air traffic control. In its sides, the pilot should report the situation to Brazil and Senegal flights respectively.

    Tahir checkpoint from the American continent and the African continent are very far away, beyond the range of land-based aviation surveillance radar, which in radar blind spot. 1:49, AF447 on the radar screen of the Brazilian air traffic control bodies disappeared.

    Each checkpoint Tahir flying from Brazil flights will temporarily lose at this distance the radar signals. AF447 disappeared from radar is not unusual, but the air traffic controllers in Brazil is somewhat nervous. Previously, they asked whether the Tower Hill on AF447 checkpoint has not been answered. After seven seconds, asking repeated, over six seconds and repeat it again, still no answer,party Favor Bags.

    However, away from the mainland Tahir checkpoint areas not receiving high-frequency radio waves and the phenomenon is not unusual,party favors. Brazil's air traffic control officers are more worried about the weather conditions in the region. At that time, a wide and 125 kilometers of storm with strong airflow being lie on the route.

    2:20, the AF447 flight into Senegalese air traffic control area estimated time Brazilian air traffic controllers contacted Senegal. And until two hours later, the Senegal radar did not find AF447 figure. The radio call again and again, the same is not answered.

    Senegalese air traffic control departments can notify Air France flight AF447 they can not find it gone.

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    paper straws wholesale I want to make a question mark.
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    Roundup] [World Wide Web, according to Japan's "Tokyo Shimbun" reported on February 11th, the 11th,Striped Paper Straws, Okinawa Prefecture, Japan in 2013 U.S. military helicopter crashes have occurred in the U.S. military base in Okinawa crash [/b]-site soil sampling results of the analysis show that the fall scene surrounding soil, arsenic and other harmful substances exceeded, the result is then recorded in the U.S,green Stripe straws. investigation report into the environment book inside and made by the Okinawa Prefectural Government Okinawa Defense Bureau. 2013 年 8 5 March,paper straws outlet, the U.S. military in an HH-60 helicopter crashed in the near Okinawa Ginoza of U.S. troops stationed in Okinawa ground. U.S. military issued a statement, said the crash [/b]fire on the surrounding environment will not cause accidents profound impact, and will begin at the end of January 2014 remove crash [/b]the scene surrounding 50 square meters of soil topsoil operations.&nbsp,paper straws wholesale;
    due to local drinking water sources Okawa Dam located near the crash scene of the accident, Ginoza stopped after the accident from the big access to drinking water in the dam. (Internship compile: Xia Yimin Reviewer: Wang Huan)
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  • party6favor9 created a new topic ' tissue pom poms 2009 22' in the forum.
    oday, Malaysia Airlines Flight MH370 has lost contact for a whole month.

    starting on the 4th, China and Australia to search the boat several times to detect underwater pulse signal search operation launched since become the most promising leads. However, this signal is emitted by the black box flight MH370, but also a few days to confirm. Eventually find MH370 flight, still needs "needle in a haystack."
    Long
    MH370 flight search actions, distance away, the time, the difficulty of, beyond all previous experience and knowledge of civil aviation emergencies. Even been called "the most mysterious history crash [/b]"The 2009 crash of Air France flight AF447, nor experienced such a complex search.

    MH370 early flight lost contact with flight AF447 has a strikingly similar plot: all suddenly disappeared, no distress signal; disappeared in the ocean over the place; AF447 flight crash [/b]After six days, only part of the wreckage was found, and the wreckage of Flight MH370 is still not found ,tissue pom poms......

    MH370 what actually happened, and now still dense fog. Looks very similar to the AF447 crash, until two years after the occurrence of the black box found, three years after the final accident investigation report drawn: operating errors and technical risks dual factors caused the tragedy.

    MH370 uncover the truth, and perhaps take a long time.

    aircraft disappeared
    7, the Capital Airport T3 Terminal B floor area of ​​international flights to the Port screen, top of the first row rolling glaring red font from Kuala Lumpur to Beijing flights Malaysia Airlines MH370 planned arrival time of 6:30, remarks "delay."

    pick people waiting for flight delays often did not feel anything unusual - until the remarks column MH370 flight information, the "delay" into a "Cancel."

    8 时 44 分, MH370 flight "lost contact" Malaysia Airlines release. From that moment, people's hearts are clench.
    &nbsp,party favors;
    this scene, almost five years ago, the day the crash of Air France flight AF447, Paris Charles de Gaulle International Airport scene reproduction.

    2009 年 6 morning of May 1, AF447 flight from Rio de Janeiro to Paris, France plans to 11:10 (AF447 flight time are related to the use of Greenwich Mean Time, the same below) arrived at Charles de Gaulle airport. Expected arrival time has elapsed, the flight did not fly. Charles de Gaulle airport on arrival flight display, AF447 and MH370, are "delayed" display.

    afternoon, Air France released the news that shocked the world: AF447 flight over the Atlantic "disappear." Media reports using a more accurate translation of the wording: "disappeared." With respect to the term "lost contact" was originally used by Malaysia Airlines, "disappeared" apparently contains a more severe and dangerous possibility.

    In fact, last minute flight lost contact, MH370 really disappear even more completely than the AF447. At 1:09:29 on the 8th, MH370 Kuala Lumpur ATC center conducted last call: "Good evening, this is the MH370." Then, the plane disappeared.

    The AF447 contact with the world final, is 4 minutes 2:10 later, the aircraft airborne communications addressing and reporting system (abbreviation ACARS) issued 24 automatic fault code information. Immediately, the ground control officers found the missing aircraft.

    fault information and intensive aircraft suddenly disappeared issued together, prompted the disastrous results.

    task execution AF447 flight Airbus A330-200 aircraft. The aircraft started to develop in 1986, 1998 and put into operation. Airbus A330 has been "ultra-modern" and "security" is known, it maintains 18,870 hours of flight recorders, and many times across the Atlantic, there has never been a big mistake.

    until June 1, 2009, A330's safety record screeching halt.

    A day earlier, on May 31, 2009 22:03 Air France flight AF447 took off from Rio de Janeiro's Galeao International Airport. Prior to routine screening repair, mechanic for the left side of the cockpit of the aircraft to replace a piece of radio control panel. Flights from Paris when flying, the pilot reported a small radio control panel failure. The plane was the only glitch is also ruled out, it is done all the flight preparations.

    flight captain is Mark? Dubois, when he was 58 years old, in 1988 the entry of Air France, has 11,000 hours of flying experience, Air France is one of the most senior captain. Copilot David? Robert, when he was 37 years old, has 6,600 hours of flying experience.

    As the flight AF447 flight time of up to 13 hours, in addition to the captain and co-pilot, Air France also arranged for a co-pilot Pierre? Boonen, the three men take turns on duty operation to ensure adequate energy. 32-year-old Boonen is three most junior pilots, there are more than 3000 hours of flying experience, get disqualified A330 airliner has been a year.

    Pierre? Boonen's wife is also on the plane, is one of the 216 passengers. Her trip to Brazil, just take her husband to drive the plane home. It appears that this is a romantic air trip.

    AF447 flight, carrying a total of 216 passengers and 12 crew members, including one infant, seven children. They came from 32 countries, most of them Brazilians and French. &nbsp,paper straws wholesale;

    Among the passengers, there are nine Chinese people. Paris, France, Brazil and China routes to transit stations, from Brazil, the Chinese people will return home aboard Air France flight AF447. Associate Professor Xiao Xiang,green straws, Chinese Academy of Sciences, had just attended the international conference held in Brazil, after returning to France transit; only 27 years old Zhuo Jia Chun Huawei expatriate employees, just married less than a year, this line is returning to visit ; General Manager of Liaoning Benxi Iron and Steel Group Mingwen, led a six-person delegation to the end of the study in Brazil home. Brazil is one of the main origin of the world's iron ore, iron ore companies Benxi Iron and Steel Group and Brazil have close trade links; Zhejiang Chen Qingwei, is applying for investment immigration to Brazil.

    After the plane took off, quickly rising to 35,000 feet (about 11,000 meters) cruising altitude and into autopilot.

    aircraft along the north edge of the South American continent flight, then turned to the east, from the Atlantic Ocean to Africa. 1:35, the pilot reported the flight altitude and heading to the Brazilian air traffic control agency, said it would enter Senegal's air traffic control area within 50 minutes.

    Brazilian ATC control officers responded, asking whether the flight arrived Tahir checkpoint.

    aircraft when crossing the ocean, go through certain checkpoints to determine the location. Tahir checkpoint on the AF447 flight route is the most important one. Its location in the middle of South America and Africa, plays the role of a transit point for air traffic control. In its sides, the pilot should report the situation to Brazil and Senegal flights respectively.

    Tahir checkpoint from the American continent and the African continent are very far away, beyond the range of land-based aviation surveillance radar, which in radar blind spot. 1:49, AF447 on the radar screen of the Brazilian air traffic control bodies disappeared.

    Each checkpoint Tahir flying from Brazil flights will temporarily lose at this distance the radar signals. AF447 disappeared from radar is not unusual, but the air traffic controllers in Brazil is somewhat nervous. Previously, they asked whether the Tower Hill on AF447 checkpoint has not been answered. After seven seconds, asking repeated, over six seconds and repeat it again, still no answer.

    However, away from the mainland Tahir checkpoint areas not receiving high-frequency radio waves and the phenomenon is not unusual. Brazil's air traffic control officers are more worried about the weather conditions in the region. At that time, a wide and 125 kilometers of storm with strong airflow being lie on the route.

    2:20, the AF447 flight into Senegalese air traffic control area estimated time Brazilian air traffic controllers contacted Senegal. And until two hours later, the Senegal radar did not find AF447 figure. The radio call again and again, the same is not answered.

    Senegalese air traffic control departments can notify Air France flight AF447 they can not find it gone.

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